ORION
Investor Presentation

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ORION

Dallas, Texas · Confidential

Exotic Car Rentals, Distributed Through Five-Star Hospitality.

Investor Presentation

$3.25M SAFE
$20M Cap · 20% Discount
$11M+ ARR
18–24 Month Target
Cash Yield
Anchor Program · From Month 12
Venuum
Strategic Partnership · Texas Exclusive

Executive Summary

The Concierge Behind Every Five-Star Stay.

Objective

Scale a profitable exotic rental operator into the go-to concierge for upscale experiences — embedded in hotels and restaurants where luxury demand already lives — plus a strategic equity position in Venuum ultra-luxury customization.

Target Outcome

$11M+ ARR in 18–24 months at 15–20% EBITDA at scale, with equity upside and revenue synergies from the Venuum partnership layered on top.

The Moat

Embedded hospitality distribution, chauffeur-first risk management, premium bundled experiences, and exclusive Texas Venuum distribution rights competitors can’t replicate.

Rolls-Royce waiting at a five-star hotel entrance

Current Traction

Not a Plan. A Fleet Already Earning $71,880 a Month.

$71,880
Monthly Revenue
Current run-rate, 6 active vehicles
~$862K
Annualized Run-Rate
Before a single dollar of this raise
45%
Avg Utilization
Across the live fleet
25–35
Units by End of Year 1
Phased, capital-light expansion
VehicleDaily RateUtilizationOwnershipMonthly Revenue
Lamborghini Huracán$1,200
44%
Investor$15,840
Cadillac Escalade-V$900
50%
Investor$13,500
Mercedes-AMG G63$800
55%
Company$13,200
Bentley Continental GT$800
45%
Investor$10,800
Mercedes SL AMG$600
55%
Company$9,900
Rolls-Royce Cullinan$1,600
18%
Investor$8,640
Total — 6 Vehicles in Active Service$71,880 / mo

Market Opportunity

A $486M Local Market, Hiding in Plain Sight.

$45.3B → $89.6BGlobal Luxury Rental · 2023 → 2032
7.8% CAGR — a decade-long tailwind behind the category
$486MDFW Local TAM
162K transactions × $3,000 avg — 8.1M metro population of HNWIs, business travelers & special events
$11M+ORION 24-Month Target
Just ~1.4% capture of local TAM gets us there
1.4%

We don’t need to win the market — we need a sliver of it, reached through hotel partners who already hold the customer relationship.

Business Model

Five Revenue Streams. One Concierge Brand.

55–60%Core Rentals
15–20%Hospitality
12–15%Corporate
8–12%Venuum
5–8%Add-Ons
Core Rentals
55–60%
Dynamic pricing across SUVs, exotics, and ultra-luxury vehicles
Hospitality Bundles
15–20%
Joint packages developed alongside 5-star hotels & restaurants
Corporate & Events
12–15%
Conferences, weddings, and corporate travel under SLA guarantees
Venuum Distribution
8–12%
Texas-exclusive distribution paired with customization referrals
Add-On Services
5–8%
Chauffeur, concierge, security, delivery, and content creation
48–58%Blended Gross Margin
18–22%EBITDA at Scale
Diversified demand — no single stream carries the business.

Strategic Investment

Venuum: Equity Plus Exclusive Texas Rights.

$1.25M of this raise secures an equity stake and Texas-exclusive distribution rights in a global ultra-luxury automotive customization brand — a second engine of value inside the same round.

$486M
Texas Luxury TAM
Exclusive distribution across the Texas luxury automotive market
41%
Venuum EBITDA Margin
Projected 2026–2028, aligned with industry comps
$12.5M
ORION Stake Value
Projected Venuum equity upside by 2028
$600K
Annual Revenue Synergy
Added ORION revenue from Venuum customization packages
Ultra-luxury customized supercar

Financial Ramp & Milestones

From 6 Cars to $11M+ ARR in 24 Months.

$4.8M $7.6M $9.4M $11M+
Months 0–6
$4.8M ARR
  • 10–15 vehicles live
  • 5 hotels + 6–8 restaurants signed
1st Anchor Payment
Months 7–12
$7.6M ARR
  • 25–35 vehicles · 10 corporate accounts
  • First anchor cash distribution — Month 12
Months 13–18
$9.4M ARR
  • 35–50 vehicles · 15+ corporate accounts
  • 15% EBITDA achieved
Series A Ready
Months 19–24
$11M+ ARR
  • 40–60 vehicles · 18–20% EBITDA
  • 2nd anchor payment distributed

Use of Funds

$3.25M, Deployed With Discipline.

Venuum Strategic Investment
$1.25M
Working Capital
$600K
Fleet Expansion
$550K
Sales & Marketing
$300K
Insurance & Legal
$220K
Operations & Technology
$200K
Hiring & G&A
$130K

Fleet, Phased

10–15 → 25–35 → 40–60 vehicles over 24 months — growth follows demand, not hope.

Venuum Investment

$1.25M equity + Texas exclusivity, with 2–3 fleet vehicles customized as rolling proof of the partnership.

Working Capital

$600K buffer for maintenance, seasonal float, and reserves — the fleet never sits idle for lack of cash.

Anchor Investor Program

Cash Yield From Month 12 — Not a Five-Year Wait.

Tier One
$750K–$999K
Valuation Cap$16M
Revenue Share4% annually
Quarterly investor reporting
Tier Two
$1.0M–$1.49M
Valuation Cap$14M
Revenue Share8% annually
Everything in Tier One, plus Venuum co-invest access
Best Terms
Tier Three
$1.5M+
Valuation Cap$12M
Revenue Share8% annually
Everything in Tier Two, plus a Board seat
Key Structure

Revenue-share payments begin Month 12, paid annually thereafter. The SAFE converts independently at Series A — equity ownership remains fully intact.

Founding Team

Built to Win. Cash-Flow Positive at Scale.

Shawn Rule
President & Co-Founder
  • Hands-on operator — launched a detailing business in high school; lifelong obsession with performance and craftsmanship.
  • Deep expertise in vehicle quality, presentation, and client experience.
  • Identified the gap: luxury hospitality integration in the exotic automotive market.
  • Multiple successful exits in oil & gas — proven execution and scaling experience.
Shon Day
CEO & Co-Founder
  • Raised around classic car restoration — precision, detail, and building from scratch.
  • Architect of ORION’s experience-led demand model — pull through engineered moments, not price.
  • Corporate finance & capital markets background; investor-grade structure from day one.
  • Validated unit economics and partnerships before launch — this capital deploys into a defined plan.
Quilted leather interior detail

Why Invest

Four Reasons This Works.

I

A Large, Growing Market

$486M local TAM · 7.8% global CAGR · a clear path to $11M+ ARR at just 1.4% capture.

II

Active Yield

Up to 8% annual revenue share from Month 12 — cash returns that don’t wait on an exit.

III

Venuum Upside

$5M–$15M+ projected equity value by 2028, plus Texas-exclusive distribution rights.

IV

A Defensible Moat

Exclusive hospitality contracts, elite SLAs, the Venuum partnership, and a chauffeur-first model.

The Terms $3.25M SAFE @ $20M Cap · 20% Discount QSBS Eligible · Pro-Rata · MFN

Next Step

Let’s Talk Terms.

Take the full deck with you, then reach either founder directly — we’ll walk you through the model, the fleet, and current anchor availability.

Shawn Rule
President & Co-Founder
Shawn@orionlux.co 432.413.9950
Shon Day
CEO & Co-Founder
Shon@orionlux.co 312.890.3458
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